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Posts Tagged ‘Branding’

Who Needs a Hug?

Tuesday, November 13th, 2012


Kristy Nole, AVP Marketing & Communications at First Source Federal Credit Union gives us an inside look at how the lovable icon of the credit union, “The Hug” came to life. Kristy explains how the Hug is actually a physical representation of the caring culture and graphic marketing that is First Source’s brand.








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