Go Red for Women is a campaign with a simple goal: to get women to live healthier lives, free of cardiovascular diseases and stroke. How? By paying attention to your body and learning to recognize the warning signs of disease before the worst occurs. What’s not to love?

Yes, it’s the first step to living healthier. But it also affects how you care for your family, as you learn how to make healthier decisions for them, too.

Learn about the local women featured in our latest TV spot (above), and why they wanted to be a part of our effort:

Kathy Hartnett

My immediate family has been greatly impacted by heart disease. My children have grown up knowing how it can affect all of our lives. I am determined to Go Red—for them, for my husband, and for myself. Family is the most important thing, and doing what I can to stay healthy is the best thing I can do.

Eve VandeWal

At Excellus we're always encouraging our members and employees to take charge of their own health by eating a healthy, balanced diet, staying active, and avoiding health risks like smoking; so it's important to me that I practice what I preach and Going Red is a great way to do that!

Sue Maxam

As a child I was hospitalized with rheumatic fever. My father and one of my brothers died young from massive heart attacks. That affected me very deeply. I am healthy, but I know I could and should be healthier. That’s why I Go Red for Women.

Ella Caiola

I’m Going Red so I can live a long healthy life. Long enough to see my young daughter grow up and start her own adult life, career and family. So my husband and I can still have some fun and create memories in our golden years. I'm teaching my daughter to “eat the good food first" and be active, physically and mentally.

Denise Valdes

I want to do more than tell my family I love them; I want to live long enough to show them. I want to make every memory I can, and enjoy every moment I can with them. That's why I decided to Go Red.

Eileen Pronobis

Not so long ago, I experienced an atrial fibrillation, so I know how important it is to know the warning signs and seek medical help quickly. I was fortunate enough to be working at Faxton St. Luke’s Healthcare, and through the wonderful care I received, I am now well and feeling great. That’s why I Go Red for Women!


Heart Attack Symptoms:
  • Sweating
  • Uncomfortable pressure squeezing, fullness or pain in the center of your chest that lasts more than a few minutes, or goes away and comes back
  • Pain or discomfort in one or both arms
  • Back pain
  • Neck pain
  • Jaw pain
  • Stomach pain
  • Nausea
  • Shortness of breath, with or without chest discomfort
  • Lightheadedness
Stroke Symptoms:
  • Sweating
  • Chest tightening as though your heart were in a vice
  • Trouble seeing, blurred vision in one or both eyes
  • Unable to lift your arm
  • Sudden numbness or weakness of the face, arm or leg, especially on one side of the body
  • Sudden confusion, trouble speaking or understanding
  • Sudden trouble walking, dizziness, loss of balance or coordination
  • Sudden severe headache with no known cause

Give yourself a quick screening with the easy web-based health tool, My Life Check.

Impress your friends with more statistics and progress on the movement.


February 7th – National Wear Red Day
First Source is going red. Our employees will be wearing red to help raise awareness and show our support of this important cause. Even our physical branches will be sporting the color.

February 7th - March 8th – Paper Hearts
If you stop into any of our branches between 2/7 and 3/8, we’ll have paper hearts on sale for $1 to support the AHA.

February 8th - Rome Indoor AHA Walk at Rome Free Academy
First Source employees donate and participate.

February 27th - New Hartford Indoor AHA Walk at Sangertown Square
First Source employees donate and participate.

February 28th - America’s Greatest Heart Run & Walk Expo at Utica College
Picture Yourself Heart Healthy. Stop by the First Source booth and get your photo taken with fun “Go Red” props. Make a commitment to be more heart healthy this year. Sign a promise and keep your goal!

March 1st - America's Greatest Heart Run & Walk
First Source will have a team walking and a team cheering you on for support up heartbreak hill.

May 7th - Go Red For Women Luncheon
First Source is proud to once again be the naming sponsor of this empowering event, helping to educate women to recognize the signs of a potential heart issue before it’s too late.

What else can you do? Start by helping yourself today with:
• Exercise
• Good diet
• Stress management
• Work-life balance
• Regular check-ups: Know your numbers.
• Pay attention to your body: Know the warning signs

Learn more at the Go Red for Women website.

Thanks for doing your part to stay healthy!

©2014, American Heart Association. Also known as the Heart Fund. TM Go Red trademark of AHA, Red Dress trademark of DHHS